They weren't taking their novelty product halfway, they were going for gold here. The Fruit Stripe people knew it would take more than a lamely-flavored albeit colorful gum to pique the fancy of children. Sure, there was a minor choking hazard, but that's a small price to pay for ten minutes of silence in the car.
RAINBOW STRIPED ZEBRA GUM FULL
After all, a kid can't speak with a mouth chock full of Fruit Stripe gum.
Alright, so this clearly was not the perfect solution and our teeth weren't bowing down in enamel-depleted gratitude, but our parents probably were big fans of this trick.
It didn't take a genius IQ to figure out that adding another stick would freshen the ever-growing was of gum slowly taking over our cavernous mouthal cavity. It was wonderfully convenient that the gum tended to come in a large pack as it provided a handy solution for its minuscule flavor life. The system wasn't perfect, but it was sweet, which is usually more than enough to satiate even the most precocious of children. We could only assume that the red was in some way vaguely symbolic of wild cherry and a yellow/green combination of hues represented the lemon lime delegation. You'd have to be a taste connoisseur to distinguish between these subtle differences, so we relied on the vibrantly colored sticks of gum to show us the way. Though the gum claimed to come in a wide variety of fruity flavors, in reality it tended to come in a variety of fruity colors. Is it not the most fantastically beautiful gum you've ever seen? Huh? Is it? Even though we'd experienced multiple times for ourselves the flightiness of the flavor, we continued to chew our beloved Fruit Stripe on the premise of its novelty alone. We never learned, particularly if we'd purchased a rather large pack of the gum. The alluring five juicy flavors drew us in time after time. The brand and its zebra mascot Yipes are decidedly kid-friendly, luring in children with promises of an enchantingly colorful sugar high. That's got to be some sort of consolation, right?įruit Stripe Gum was nothing less than a candy craze, launched in the 1960s but enjoying a serious rejuvenation of popularity throughout the 1990s. Case in point, the gum offers a mere three minutes of desirable flavor time followed by a persistent output of bland non-flavor for the duration of the chew. If you ever doubted that kids favor the immediate over the enduring, look no further for evidence than a fluorescent hued-stick of Fruit Stripe Gum. Instant gratification is most likely the only type of satisfaction they know, regardless of the longstanding consequences of their actions. Kids aren't usually the greatest long-term planners.
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